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About Us

The Sole Provider is South Africa’s Premium Online Sneaker Store

After looking at alternatives

Our journey began in 2019

It was 8:30 AM on Friday, and I was getting ready for my software development class, scrolling through Instagram when I saw a post from a local sneaker store:

“YEEZY 350 CLOUD WHITE REFLECTIVE, NOW AVAILABLE FIRST COME FIRST SERVE.”

My heart skipped a beat. The Cloud Whites. Reflective. This was the drop I’d been waiting for. I quickly glanced at the clock—class started in thirty minutes. There was no time to waste.

Roberto Rolo
Yeezy Cloud White
Adidas Yeezy 350 v2 "Cloud White Reflective"
The First Grail

The Motivation

Rushing out of campus, making my way through the busy streets, running though the crowd. I get to the store outta breath, other sneaker heads are walking out with their Shopping bags.

I manage to grab one of the last pairs.

The feeling was unmatched, having something that I’ve been waiting for.

Sharing the feeling

The Reason

From that day on a itch began that could not be scratched.

A sneaker addiction…ehm…I mean “a love for sneakers”.

From then on The Sole Provider has helped 1000’s of sneakerheads obtain their next grail, and our team can help you too!

Yours in Sole,

Roberto Rolo

The Sole Provider

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